Mad's Theatre Introduces Advertising!
The Mad's Theatre Manifesto holds true as Mad's Theatre will remain free to use for the Madison performing arts community.
It takes roughly $20 a month to run this website. In the grand scheme of things, that's incredibly cheap! However, it would certainly be beneficial to offset some of those costs.
This is why there will now be an opportunity to advertise on Mad's Theatre!
For theatre companies, we are open to Program Ad exchanges! Reach out and let us know on our General Contact Form!
Mad's Theatre's Advertising Promise to the Community
- Ads are not Content.
The performing arts information is the priority and ads will never be advantaged over the primary information on a page.
Primary information flows left-to-right and then top-to-bottom.
- Ads will never obscure performing arts content.
They will never be full screen.
They will never appear on top of/covering content.
- Ads will not move.
They will not pop up.
They will not fly over.
They will not be animated.
They will be static images that do not interfere with content.
- There will only ever be one ad per page.
- Every ad will be screened.
Only local ads to the Madison area will be accepted.
- Ads will have a negligible impact on performance.
Mad's Theatre's Advertising Promise to the Advertisers
- Ads will be $5 a week.
- Ad campaigns can be created by you, but this functionality will require a Mad's Theatre User.
While they never will automatically start, creating the campaign, uploading images, setting the URL, providing descriptions, are all self-serve options.
Having a Mad's Theatre User and having access to the ad campaign will give you ready access to up-to-date advertising data.
- No more than 4 ad campaigns will be allowed to run in a given week.
- There will be a minimum impression count in order to be charged for running an ad per week.
If the cost-per-impression is over $0.05 (less than 100 impression per week), then the ad campaign will not be charged.
An impression is defined as an ad on the page.
Unfortunately, we can't guarantee an ad is viewed and/or clicked. We can count how many times an ad is served on a page.
- Impression Counts and other ad data will be provided.
- Ads will be applied randomly and data tracked.
- Ads have the option to have a URL associated with them where clicking the image results in a new page.
Have Questions?
Please don't hesitate to ask on our General Contact Form!
Advertising Requirements
- There are two types of ads.
Square ads: 1:1 Aspect Ratio - At most 1080 pixels by 1080 pixels
Landscape ads: 2:1 Aspect Ratio - At most 1080 pixels by 540 pixels
Published on November 3, 2024
